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Ad of the Week: 72 and Sunny

November 14, 2012

For this Samsung ad, 72 and Sunny utilizes the age old method of comparison. Without directly saying they are comparing with Apple, they show many signs of the ‘cool’ Apple products while consumers wait in line for what most likely is the new iPhone. Although this style of advertising can sometimes come across as way too aggressive and immature, 72 and Sunny helps Samsung show why honestly their product may be better. They have the actors debate the common arguments and show the many unique features of the Samsung phone. I find this ad a risky route, but particularly successful in challenging what is ‘popular’ for the younger generation.

Advertising Agency: 72 & Sunny, USA
Executive Creative Director: Jason Norcross
Creative Director / Copywriter: Barton Corley
Lead Designer: Tim Semple
Senior Designer: Jake Kahana
Senior Copywriter: Jeff Gonick
Director: Sam Baerwald
Senior Film Producers: Nicole HaaseAngelo Mazzamuto
Group Brand Director: James Townsend
Brand Director: Go Wakimoto
Brand Coordinator: Nadia Economides
Business Affairs: Christine Claussen, Saeyoung Kim, Michael Moronez
Casting: Ross Lacy Casting
Mixer: John Bolen / Play
Music: Dan Pritikin / South
Sound Design: Barking Owl
Transfer: The Mill
Colorist: Adam Scott
Director: Michael Downing
Production Co: Epoch
Ep: Jerry Solomon
Lp: Eric Sedorovitz
Editors: Geoff HounsellWill Hasell / Arcade
Managing Partner: Damian Stevens
Ep: Nicole Visram
Post Production: The Mission Studio
Ep: Michael Paradee
Producer: Marlo Kinsey
Aired: September 2012

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