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Ad of the Week: CP+B

November 7, 2012

Always a fan of CP+B’s work, this ad is the sort of dry humor I enjoy. It’s so fake it’s hilarious. This shows the personality that Applebees has been trying to portray to new and future customers. It also is an attempt to get more people to eat at Applebees for lunch, which most people don’t consider. This ad is a play on the traditional television late night infomercial and how to utilize your ‘lunch decoy’. Great job Crispin Porter + Bogusky.


Advertising Agency: Crispin Porter + Bogusky, USA
Worldwide Creative Officer: Rob Reilly
Executive Creative Director: Steve Babcock
Creative Director: Allen RichardsonDave Swartz
Associate Creative Director / Copywriter: Rich Ford
Sr. Art Director: Todd Grinham
Sr. Copywriter: Brittany Poole
Production Company: Interrogate
Director: Jon Barber

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