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ad of the week: nike

June 27, 2012

This cleverly done ad combines humor with the use of well-known athletes. The idea is essentially interpreted as everyone’s time is now, and to grasp your time while you have it. Everyone wants the ball, wants to play, wants to be on the field. The ad engages you by quick scenery changes and flashes of the well known athletes and teams. By the end of the video everyone is on the field, in a war-esque charge mid-field. It’s exciting and I feel this ad would grab the attention of any athlete, women or men. Good job W+K!

Advertising Agency: Wieden + Kennedy, USA
Creative director: Gabriel Gaultier
Art director: Gregory Ferembach
Copywriter: Dimitri Lucas
Accounts: Thomas Kohn, Arnaud Dutant, Jessy Teboul
Agency Producer: Anne Mascorda
Director: Scot Corbett
Director of photography: Jeff Venditti
Production: Carnibird
Post production: Mathematic
Sound design: Loïc Bénart

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