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ad of the week

June 12, 2012

I am driven by all things advertising. Although I want to go into the account side of advertising more than creative (think Peter Campbell, Mad Men), I still find the creativity behind an ad exhilarating. To most, an advertisement may be a quick thirty seconds of their day, or a passing of a billboard on the way to work. But behind that ad is a message and if the ad is good enough, that message will be stuck in your mind and something you talk about.

This ad is creative in many ways and utilizes a photo based message. To protect herself from the stank of her significant others breath, this gal is utilizing her eye mask to cover her mouth and nose. The ad is hinting, rather than having her cover her nose each night, colgate plax can help rid her boy of the smell. This ad is something relatable to many people and very humorous, in that it plays on an awkward situation.

Advertising Agency: Y & R, South Africa
Chief Creative Director: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Nkanyezi Masango
Art Director: Ntobeko Ximba
Account Director: Shannon Weber
Photographer: Bryan Traylor
Stills Producer: Nicky Feyen
Published: March 2012

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